Dura-Bar website on desktop and mobile

Project Overview

Services • SEO | Web Design & Development

Specialty • Manufacturing & Industrial

Dura-Bar approached Top Floor with the opportunity to redesign their website and engage in strategic Search Engine Optimization (SEO) efforts to drive more qualified visitors to the site and increase lead generation.


Working in tandem with Dura-Bar’s Marketing and IT teams, Top Floor carefully planned and designed the new Dura-Bar website based on current usability best practices. Top Floor provided specific expertise in user experience design, information architecture, and graphic design – creating a website that is both attractive and easy to use. In addition, Top Floor implemented a Search Engine Optimization strategy and is engaged in ongoing efforts to bolster online positioning and site conversions.

The Website

Dura-Bar homepage Dura-Bar products webpage Dura-Bar applications webpage Dura-Bar resources webpage

Mobile & Tablet Experience

Dura-Bar website on mobile and tablet
green bar graph with statistics

The Results

Dura-Bar has experienced significant improvements in their website results since the launch of the new website, highlighted by measurable increases in website visits and quote requests.

Let's Talk About Your Website

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