Using Statistics and Website Analytics to improve your Website Traffic and Online Marketing ROI.
In order to evaluate the effectiveness of your Website and your online marketing campaigns, you must properly implement and use Website tracking software. Working with Top Floor Technologies, you will have access to powerful tracking tools to:
- Evaluate the ROI from your web marketing investments
- Analyze visitor behavior on your website
- Identify areas for improvement
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Insite Metrics
Learn more about Top Floor's acclaimed tracking software for lead generation websites. Insite Metrics allows you to see where all of your Web leads are coming from and to evaluate the quality of these leads.
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Insite Call Track
Find out which of your marketing investments are generating phone inquiries. Insite Call Track is an advanced call tracking software technology that records your incoming phone call activity and attributes each call to its marketing source.
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Google Analytics
Google Analytics offers additional Web tracking data to monitor and evaluate the sources of your Website visitors and their behavior on your Website.
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Demandbase
With Demandbase from Top Floor Technologies, you can learn which companies are visiting your Website in real time, even if they don’t contact you. Learn more or sign up for a free 14-day trial today.
Top Floor Technologies’ analytics experts can interpret your tracking data and make recommendations for improving your Website results. Not only can we track all users as they navigate your website to see what content they access, we can also evaluate the effectiveness off your SEO efforts, PPC advertising management, online directories and other marketing campaigns. Most importantly we can measure your online conversions (leads, sales, etc).
To discuss ways to use analytics to improve your online marketing results, give us a call at 888.947.4400 or contact us or request a quote online today.
