Crowne Plaza Milwaukee West - Friday, October 29, 2010 - 9 AM to Noon
Google Analytics is a free, powerful tool that offers marketers valuable insight into their Website activity and online marketing results. However, most companies are not using analytics to its full potential. In this all-new workshop, experts from Top Floor Technologies will help you leverage the power of Google Analytics. You’ll learn how to configure Google Analytics, focus on meaningful data, and use this information to improve your Web results. Attendees will learn:
- How to Setup and Configure Google Analytics
- Account Setup, Filters, Goals, Funnels and More
- Web Analytics Primer
- Creating Reports & Tracking Key Performance Indicators
- Common Tracking Issues and How to Fix Them
- Hands-on, Live Google Analytics Reviews
Presenters
Adam Chubak, Interactive Marketing Specialist
Top Floor Technologies
Adam has over five years of B2B sales and marketing experience. As an Interactive Marketing Specialist at Top Floor Technologies, Adam has developed successful Internet Marketing Strategies for over 100 companies. Additionally he was one of the first 200 individuals worldwide to obtain Google Analytics Individual Qualification and is SEO Master Certified.
Jo Stumpner, PPC Marketing Director
Top Floor Technologies
Jo has over fifteen years of sales and marketing experience, with ten years focused specifically on internet marketing. She currently leads the Pay-Per-Click Marketing department at Top Floor Technologies. Jo is a certified Google AdWords Professional, and has earned both the PPC Master Certification and Google Analytics Individual Qualification.
To learn how Top Floor Technologies can take your website results to the next level, give us a call at 888.947.4400, contact us or request a quote online today.
