Search Engine Optimization - Marketing
No matter how well designed your web site is, it is not successful until it is found by your target market. Millions of buyers are using Internet search engines to find products and services every day. Can they find your company?
- Only the top 30 search results (usually 3 pages) generate meaningful traffic - with the first page of results receiving the vast majority of traffic.
- Each major search engine uses a unique methodology, algorithm or formula to determine the order of search results. These factors are evolving rapidly - making optimization an ongoing challenge.
- If your web site is not listed effectively, you are missing a vast number of potential customers who are searching for your products and services.
The Platinum Search Engine Optimization Program from Top Floor Technologies - your key to ongoing visibility on the web:
1. Preliminary search engine ranking report
- You will receive a report showing exactly where your site appears now under the keyword phrases you are currently targeting.
- This report serves as a starting point against which you can clearly measure the success of your optimization program.
2. Keyword phrase analysis & selection
- To generate quality traffic, your site must be listed under the right categories and keyword search phrases - the ones that your prospects and customers are actually using.
- Top Floor will look at your keyword phrases, your competitors' phrases, and a vast number of related keyword phrases. You will see which search phrases are used most frequently and which will yield the best results.
- Selecting the right keyword search phrases is pivotal to the success of your optimization program.
3. Web site optimization
- With your optimum keyword phrases selected, Top Floor will craft a strategy to maximize your ranking.
- Your keyword phrases will be placed in strategic areas throughout your entire web site to create higher visibility and ranking among the top search engines.
- Top Floor Technologies optimizes your site using the latest, most effective techniques Top Floor will never use questionable practices such as keyword spamming or links farms. Techniques such as these could result in your site losing its search engine ranking, and must be avoided.
4. Search engine submissions
- Once your site is optimized, it must be properly submitted to the major search engines for inclusion in their directories.
- To ensure your best results, Top Floor will submit your web site individually to the major search engines. Beware of companies that promise to submit your site to thousands of search engines for a small monthly fee. These companies use automated software to submit your site - with very little (if any) positive impact. Automated "blanket" submission is not an effective strategy in today's increasingly competitive search engine market.
5. Monthly position reporting, analysis and improvements.
- Each month, you will receive a detailed report showing your search engine ranking under your chosen keyword phrases. This will allow you to quickly and easily track the success of your optimization program.
- Top Floor's search engine specialists will continually review your ranking and monitor your progress. You will benefit from our commitment to keep up with the latest search engine developments and optimization techniques. Efforts to improve your ranking will be made throughout your program.
Click here to receive a free, no-obligation search engine ranking report for your web site.

