Wisconsin Oven Corporation

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Wisconsin Oven Corporation designs, engineers, and manufacturers stock and custom industrial ovens and other heating equipment for a wide array of industries and applications.

The Challenge

Increase search engine rankings, qualified site visits, and online leads for a Website that was already performing well in each of these areas. Implement a program of continual improvement to monitor, analyze and improve site positioning and performance – across a diverse mix on online marketing initiatives.

The Solution

Wisconsin Oven entered into an engagement with Top Floor Technologies for search engine optimization and Conversion Improvement services. Top Floor provides ongoing analysis of Wisconsin Oven’s search engine rankings, Website performance, and online conversion rates. Top Floor implements regular Website improvements for Wisconsin Oven aimed at increasing results.

Using Top Floor’s proprietary Insite Metrics™ conversion tracking software, the team established Web performance benchmarks and identified targeted areas for improvement. Updates were made to the SEO strategy to increase search engine exposure. Top Floor also worked with Wisconsin Oven to recommend and analyze targeted industrial directory programs. Changes to specific Web content were made to increase online inquiry form submissions and to drive visitors to critical product content.

Top Floor also setup Insite Call Track™ for Wisconsin Oven. Insite Call Track™ is an innovative phone call tracking technology that allows Wisconsin Oven to match phone inquiries with specific Internet marketing initiatives. This information helps provide a clearer picture of which initiatives are generating the best results for Wisconsin Oven.

“Contacts from our Website have skyrocketed since we have been working with Top Floor Technologies. The staff at Top Floor Technologies is professional, courteous, and knowledgeable. I would recommend their services to anyone looking to optimize their search engine rankings and increase their conversion rates.”

Jeff Kent – Wisconsin Oven

The Results

December 2007 to May 2008
Search engine visits	75%
Online leads	55%

After implementing Top Floor Technologies’ SEO and Conversion Improvement program, Wisconsin Oven experienced significant improvements in qualified Website visits and leads generated. These results enhanced Wisconsin Oven’s already solid results (due to previous campaigns with Top Floor Technologies). From January 2006 to January 2007, Wisconsin Oven’s search engine visits increased 77% and online leads rose by 55%.