Wausaukee Composites manufactures highly-engineered composite components for Original Equipment Manufacturers (OEM) in a variety of industries.
The Challenge
On-site presentations had been a cornerstone of Wausaukee Composites' ability to turn prospects into clients, allowing the company to showcase their expertise, agility, and innovation. They wanted their new site to fully exemplify their assets, recreating the value of the on-site visit in a clean, innovative web format.
The Solution
Top Floor’s web design team used Wausaukee Composites’ brand colors and shapes to apply a visually appealing aesthetic that really holds the user’s attention. With a darker, almost metallic background, product images showcasing Wausaukee Composites’ products and services stand out more, and the overall feel of the site is one that conjures the future and innovation.
The site's content is designed to be comprehensive and informative, and its layout and structure are easily navigable. Wausaukee Composites' capabilities, industries of expertise, features and benefits, and accomplishments are clear. The site serves as an impressive introduction to Wausaukee Composites both for their exemplary technical capabilities, and as an innovator in the industry.
"I want to commend your team on their excellent work in creating a very visually appealing site, with high value-added content. We believe we received a top quality product at a reasonable price, which I think is a high complement in today’s marketplace."
David A. Lisle, President and CEO, Wausaukee Composites
The Results
Within 60 days of the new site's launch, Wausaukee Composites successfully on-boarded a brand new client without conducting a physical tour of the facilities. Before the site's redesign, the tour had been a virtual prerequisite for winning new clients. The company's representatives have continued to use the site as a sales tool during off-site meetings to present Wausaukee Composites' value to new contacts.
Project Details
Client: Wausaukee Composites
Site launched: August, 2010
Services Provided
- Website Design & Development
- CMS Implementation
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