Super Products, a leader in worldwide vacuum technology for more than 35 years, manufactures heavy-duty equipment for municipal, utility, industrial and contractor use. Its Supersucker® industrial vacuum loaders, Camel® sewer and catch basin cleaners, and Mud Dog® hydro excavators are easy to use, easy to clean and easy to maintain.
The Challenge
Super Products approached Top Floor Technologies with the challenge of driving Web traffic and building brand awareness for their innovative line of Mud Dog hydro excavation equipment. A safer alternative to conventional digging methods, hydro excavation is a non-destructive process that uses pressurized water and a vacuum system to remove soil.
The Solution
Super Products selected Top Floor Technologies to implement a targeted Pay-Per-Click (PPC) marketing campaign to drive qualified prospects to the Mud Dog product content on Super Products’ Website. Top Floor’s PPC experts carefully selected keyword phrases and wrote campaign ad text to maximize clickthrough rate and on-site conversions. Super Products’ primary goal for the initial phase of the campaign was to generate brochure downloads and build awareness of the compelling advantages of their Mud Dog product line.
Initially, all PPC traffic was directed to the Mud Dog page within the existing Super Products Website (left). However, the page was not effectively converting traffic and generating brochure downloads. Super Products was preparing to begin a full site redesign project with Top Floor Technologies to improve the Website. In the meantime, Top Floor recommended and developed a separate Mud Dog microsite (below) to make an immediate, positive impact on results.
“Top Floor has delivered incredible improvements to our online marketing results. We truly appreciate their ongoing efforts to review our analytics and recommend a sound course of action. Their ability to increase Mud Dog downloads was particularly impressive. We view Top Floor as a valued strategic partner, and it gives me great confidence to know that they are working on our behalf.”
Chris Kay – Super Products
The Results
| Downloads Generated | 1,518% |
|---|---|
| Cost Per Click | 51% |
| Cost Per Action | 93% |
Following the launch of the new Mud Dog micro-site, Super Products has experienced significant improvements in campaign results, as shown in the chart to the right.
Project Details
Client: Super Products
Site launched: 2009
Industry: Industrial/Manufacturing
Services Provided
- Landing Page Design & Development
- Search Engine Optimization
- PPC Advertising
To learn how Top Floor Technologies can take your website results to the next level, give us a call at 888.947.4400, contact us or request a quote online today.
