Hofmann Fluid Power is a quality-focused hose coupling manufacturer providing standard and custom machined hydraulic and pneumatic parts in stainless steel, brass, electroless nickel and chrome since 1950.
The Challenge
Hofmann Fluid Power approached Top Floor Technologies with the opportunity to re-design their Website and their 52 page print catalog. In addition to the site re-design, Top Floor was asked to help drive more qualified visitors to the Hofmann Website and increase online lead generation.
The Solution
Hofmann Fluid Power entered into an engagement with Top Floor Technologies for Web and print design services, along with a strategic Search Engine Optimization (SEO) program. Top Floor created a consistent, integrated brand image between Hofmann’s print and Web media. Both the Website and the catalog were developed with the end user in mind – leading to an intuitive, easy-to-navigate user experience.
“Top Floor’s strategic focus on search engine marketing and lead generation is what truly sets them apart. They did much more than just design our Website and print catalog – they implemented an ongoing SEO strategy that has delivered significant increases in website traffic, leads and sales. I would highly recommend Top Floor to any company looking to generate more business from their Website.”
John A. Hofmann IV – Hofmann Fluid Power, Inc.
During the Website development process, Top Floor identified specific keyword phrases used by Hofmann’s target customers, and built the new Hofmann Website with these phrases in focus. Top Floor’s Web developers and SEO specialists worked hand-inhand to ensure that the new site adhered to the latest usability and SEO best practices – with the aim of increasing Google rankings, quality Web visits, and the site’s lead conversion rate.
Top Floor added its proprietary Insite Metrics™ conversion tracking software to the Hofmann Website, allowing the team to accurately measure results and identify strategic areas for improvement. Ongoing SEO and conversion improvement efforts have been provided to generate continually improving results.
The Results
| Website visits | 191% |
|---|---|
| Search engine visits | 244% |
| Online leads | 128% |
Hofmann Fluid Power has experienced significant ongoing improvements in overall Website visits, search engine generated visits, and online leads. Comparing the first quarter of 2007 with the first quarter of 2009, Hofmann’s search engine visits increased an impressive 244% and online leads rose by 128%.
Project Details
Client: Hofmann Fluid Power
Site launched: 2007
Industry: Industrial/Manufacturing
Services Provided
- Web Design/Develop
- Search Engine Optimization
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