Haight Pump

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Haight Pump has over half a century of excellence in designing and servicing Internal Gear Pumps and External Gear Pumps for the OEM and Process Market.

The Challenge

Haight Pump, for nearly 70 years, has been providing the industrial realm with simple, rugged, and dependable internal gear pumps. These gear pumps are built on the proven reliability of the “gear within a gear design,” which Haight Pump pioneered. This simple concept results in a stronger pump with fewer parts. Top Floor’s mission was to improve the visibility of Haight Pump’ Website, increase its usability, and generate more leads online.

The Solution

Haight Pump entered into an engagement with Top Floor Technologies for Search Engine Optimization and Conversion Improvement services. Top Floor collaborated with Haight Pumps to devise an Internet marketing strategy to improve the Website’s usability and make it more search engine friendly.

Using Top Floor’s proprietary Insite Metrics™ conversion tracking software, the SEO team and Haight Pump established Web performance benchmarks and identified targeted areas for improvement. One area of improvement included a more user friendly navigation allowing potential clients to find information about products more easily and encourage them to contact Haight Pump to make a purchase. Another step taken was to analyze which keywords on the search engines would have the biggest impact on Haight Pump’ Website. After careful research and analysis, the SEO team devised a strategic list of relevant Keywords, which led to increased search engine exposure and qualified Website visits.

“With Top Floor’s work in search engine optimization, our leads have dramatically increased and sales have since improved. 2007 was a record year for us. We picked up a number of new OEM’s from our Website. Top Floor has the knowledge and expertise to take any Website to the next level.”

Don Wesdell – Haight Pump

The Results

Measurable Web Site Improvements
Online leads up	288%
Overall visits up	64%
Search engine visits up	41%

After implementing Top Floor Technologies’ Search Engine Optimization and Conversion Improvement program, Haight Pump experienced significant improvements in qualified Web visits and leads generated. From November 2006 to November 2007, Haight Pump overall Website visits increased 64%, search engine visits increased 41%, and online leads rose by 288%. When performing an online search for products in the Gear Pump Industry, buyers are highly likely to find Haight Pump on the first page.