The Challenge
Great Expressions Dental Centers wanted to increase qualified traffic, in their case customers seeking appointments, in multiple markets on the East Coast.
The Solution
Given Google’s dominance as a tool to locate medical professionals, our primary strategy was to gain organic search engine prominence through four key actions:
- Increase the number of high-quality inbound links directed at the site
- Optimize on-page elements on individual office pages
- Optimize existing inbound links
- Improve rankings for individual office listings in Google Places
“Top Floor’s SEO team has achieved a lot of success for us over the last year, which is especially difficult considering our 150 offices in seven states. Their level of expertise in search engine marketing has allowed us to continue to improve our rankings in highly competitive markets. I always look forward to their insight and ideas on how to continue to gain traction in Google’s search results.”
Michael Galperin – CMO, Great Expressions Dental Centers
| Total Visits | 93% |
|---|---|
| Google Visits | 49% |
| Appointment Requests | 184% |
| Conversion Rate | 61% |
The Results
Between October 2010 – when this initiative began – and February 2011, site performance through organic search alone yielded:
- 92.78% increase in visits
- 184.4% increase in requests for an appointment
- 61.49% increase in conversion rate (% of visits resulting in a request for an appointment)
Project Details
Client: Great Expressions Dental Centers
Industry: Healthcare
Services Provided
- Search Engine Optimization
- Conversion Optimization
- Design & Development modifications
Contact Top Floor to find out how we can provide a solution for your business.
