ThermTech, Inc.

The Challenge:
ThermTech wanted to drive strategic improvements to their web marketing by reaching a larger audience of potential customers, creating a stronger brand image, and increasing qualified leads and sales
The Solution:
In order to meet ThermTech's goals, Top Floor identified a number of opportunities that would allow their site to be found in Google searches for relevant keywords. First, improve site infrastructure to reorganize content into relevant categories. Second, keyword research identified optimal keyword targets for driving traffic. Finally, creating more robust content to support those keyword targets
The Results:
After six months of launching the campaign, site performance through organic search yielded a 349% increase in visits, driven by an increase of 861% from Google searches. As for leads, the ThermTech site's conversion rate increased by 42%, including a 209% increase in Contact Us form completions
Key Performance Indicators:
Total Visits+349%
Google Visits+861%
Contact Us Forms+209%
Conversion Rate+42%