Inpak Systems has worked with Top Floor since 2010 and experienced steady growth throughout that time. The challenge is to continue that growth while also maximizing conversions of existing visitors
In order to drive additional traffic from organic search, a need to increase rankings for specific keyword phrases was identified. To achieve these rankings, Top Floor worked with the team at Inpak to build out more robust content on their product category pages. To assist with increasing conversions, Top Floor recommended reducing the amount of required fields on their Comprehensive Packaging Worksheet to facilitate more form completions
When comparing results from the previous year, visits from search traffic along provided a 46% increase in visits - driven by a 50% increase in visits from Google searches. Overall goal completions increased 72% while the Comprehensive Packaging Worksheet specifically experienced an increase of 400%.
Key Performance Indicators: