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What is Pay Per Click (PPC) Marketing?
Pay Per Click (PPC) marketing allows you to reach your target customers through instant, high-visibility placement on Google, Yahoo, and more. Your PPC ads appear when search engine users search for the products, services, and capabilities you offer. Unlike traditional advertising and most online directories, PPC offers you the benefit of true "pay for performance" marketing. You pay only when a Web visitor clicks on your PPC ad to visit your Website or landing page.
Your investment for PPC ads is based on bids placed for keyword phrases, in an auction style environment. However, the company bidding the most does not necessarily appear first in the results. Google evaluates your click through rate and quality score (rating of your ad's landing page), along with your bid price, to determine where your ad will appear. Careful, experienced campaign management is essential to maximizing your ROI from pay-per-click marketing.
Benefits of PPC Advertising
Top Floor's Expert PPC Advertising Management