Measuring Marketing ROI
Are you measuring the results of your web site and other marketing programs? Who is visiting your site, and are they making a positive response? Are you aware of the inherent flaws in most web traffic reports? Accurate tracking offers you solid, relevant data - data you can use to make sound business decisions.
Top Floor Technologies is pleased to offer Insite Metrics™ web traffic reporting and analysis. Insite Metrics delivers the business intelligence you need to make your web site a valuable part of your marketing and sales efforts. This easy-to-implement, customer-focused Internet tool enables you to:
- Measure, analyze, and validate the effectiveness of all of your marketing and advertising.
- Give your organization powerful sales tools to better utilize the Internet to drive new business.
- Increase sales opportunities by ensuring that web visitors find what they need.
- Capture specific contact information about your web visitors.
Marketing Insite
Want to know which marketing efforts work, and which don't? Which bring
you qualified prospects, and which don't? Which efforts are worth
a piece of your budget, and which aren't? Insite Metrics gives you
these answers, allowing you to calculate the ROI of all your marketing
initiatives.
Sales Insite
Insite Metrics incorporates an exclusive process that encourages prospects
to freely hand over to you their most valuable asset, their identity.
Better yet, this vital sales information is collected and stored,
so you can easily manage your contacts and use the Internet to drive
new business.
Usability Insite
Insite Metrics tells you if your website's visitors are able to find
what they need on your site, and how to fix it if they can't. You'll
be able to create the paths of least resistance and highest reward.
Insite Metrics ensures that everything is in its optimal place for
measurable results.
Analysis
Top Floor Technologies can provide the follow-up consulting to ensure
that you use your Insite Metrics data to drive good business decisions.
We can meet with you to review your reports, analyze key findings,
and make solid recommendations. Best of all, our online and offline
marketing expertise will help you fully leverage what you learn,
implementing new programs and strategies quickly and effectively.
Click here to request a free demo, or call toll free 888.947.4400