In order to evaluate the effectiveness of your website and your online marketing campaigns, you must properly implement and use website tracking software.
Working with Top Floor Technologies, you will have access to powerful tracking tools to:
- Evaluate the ROI from your web marketing investments
- Analyze visitor behavior on your website
- Identify areas for improvement
Top Floor utilizes dual tracking software to properly understand the keywords and traffic sources that are performing best:
Google Analytics
Google Analytics offers a wealth of website tracking data to monitor and evaluate the sources of your website visitors and their behavior on your website. Top Floor has 5 Google Analytics Qualified Individuals on staff and can help you get the most from the tracking data provided.
Insite Metrics
Insite Metrics is Top Floor’s acclaimed tracking software for lead generation websites. Insite Metrics allows you to see where all of your Web leads are coming from and to evaluate the quality of these leads.
Top Floor Technologies’ analytics experts can interpret your tracking data and make recommendations for improving your website results. Not only can we track all users as they navigate your website to see what content they access, we can also evaluate the effectiveness off your SEO efforts, PPC advertising management, online directories and other marketing campaigns. Most importantly we can measure your online conversions, like leads and sales.
To discuss ways to use analytics to improve your online marketing results, give us a call at 888.947.4400 or contact us or request a quote online today.
