To stay competitive, search engines must evolve to reflect the way people search.
And since search behavior has changed so dramatically in the last few years, what worked to obtain top rankings 5 years ago doesn’t necessarily translate into success today. To make things more complex, it’s now well known that the list of metrics Google analyzes to determine a site’s ranking for a given keyword continues to grow and is now in the hundreds.
At Top Floor Technologies, our internet marketing experts have the experience and knowledge to help obtain – and maintain – top rankings for keywords that will help generate leads and sales for your business. Once we’ve achieved that, we work in alignment with your business goals to identify and target new keyword phrases that will present additional opportunities for your business to show up in front of your customers.
Showing up #1 on Google will require us to first meet with you to understand your business and your goals. Once your business objectives have been determined, we then can analyze your site and how it’s seen in the eyes of search engines like Google.
Creating an SEO Strategy
After analyzing the keywords relevant to your site, the links that point to it, and any data we have on site traffic, we’ll be able to determine which pieces are missing and craft a strategy to address those missing parts. Taking care of the foundation – the onsite elements – is critical when you want to eventually overtake the big guys at the top of the rankings.
Once we have the foundation in place, well, it’s time to really get to work. An ongoing linking strategy is required for any company serious about ranking well for their targeted keywords. Directories, social media, article and review submissions all play a part in our strategy to build trust for your site in the eyes of Google.
But I’m Already #1 on Google!
Search Engine Optimization, like your website in general, requires constant attention. What makes Google so popular is that it is constantly adapting to the search habits of its users. Therefore how it measures the relevancy of your site for your keywords WILL CHANGE. Allow us to help you keep up with Google and not only keep you in the top spot for your current list, but expand your list of keywords. We’ll help you find new keyword opportunities to continue to gain market share for your products and services.
Read about how we use website analytics to drive successful websites.
To learn how Top Floor Technologies can improve your search engine rankings, give us a call at 888.947.4400 or contact us or request a quote online today.
