Pay Per Click Management Services

Pay-per-click, also known as PPC, is an extremely effective method of online advertising that should be included in all integrated marketing plans. With proper management and ongoing optimizations, pay-per-click campaigns can rapidly increase the amount of relevant traffic to your site, building an audience that will connect with your brand and take actions online that matter to your business - often at a lower cost than other marketing channels.

Like all of our online marketing services, our PPC and paid advertising programs are designed to get the results that matter to your bottom line. If your business is B2B or B2C and needs, Top Floor can assist you with the following:

  • Search advertising
  • Direct response campaigns
  • Display and content network presence
  • Brand awareness and protection
  • Market conquesting
  • Remarketing
  • Video advertising
  • Social ads and retargeting

We are the experts you can trust. We pride ourselves on our ability to build long-term client relationships, and we have experience building accounts from the ground up as well as auditing existing accounts and optimizing them to generate conversions.

We can develop and execute a strategy that includes the appropriate channels, audiences and tools to deliver the right message to the right user at the right time, and is responsive to your business cycle, expressed goals, and our ongoing conversations.

Why choose Top Floor?

Because we are:

  • Certified and experienced
  • Data-driven
  • Strategic in our approach, technical in our execution
  • Continuously improving through experimentation

And because we love what we do!

What to expect from Top Floor

Our pay-per-click experts have a wealth of experience in internet marketing--and a proven history of obtaining meaningful results from over 200 accounts. We have worked with clients in multiple industries, and we remain excited for the opportunity to learn about your business.

When you reach out to us, we will begin by assessing your organizational goals, needs, and capabilities. We will then take a closer look at your web presence, the online industry landscape in terms of demand and competition, and finally determine how we can best get measurable results for you. Following these preliminary steps, we will return our recommendations for discussion.

Once we have agreed upon a direction for our strategic partnership, we will begin building your new campaigns!

Constantly Measuring Success

These days, nearly anyone can start a Google AdWords campaign and drive traffic to their site. However, the amount of traffic converting into opportunities is another story. As developing pay-per-click campaigns that drive converting traffic has become an increasingly sophisticated practice that takes place across multiple channels and devices, many business owners see the value in turning to a managed solution. In 2014, it has become clear that "set it and forget it" is no longer a viable strategy.

We work with our clients to track the key performance metrics that matter most to them and then work to continually improve on our performance each month.

Our methodology for the search network revolves around identifying which keywords are most likely to convert into a sale or a lead. By bidding competitively and testing different ad variations, we seek to improve clickthrough rates and converted clicks. We also take into account consistentcy of messaging from keyword to ad copy to landing page. Fine-tuning your account on an ongoing basis is crucial to our mutual success.