Pay Per Click Programs That Deliver Results
Of all searches on Google, 20% of the clicks from the results are from sponsored ads (also known as Pay Per Click or PPC Advertising). If you’re not showing up in the sponsored ads, it’s likely you’re sending the message to your competition that you won’t bother with 20% of searches related to your market.
But just being there isn’t enough. Applying your ad spend in the most cost effective way requires extensive knowledge in how Google ranks the sponsored ads. It’s not how much you pay but rather how relevant your ad is to the user’s search. Understanding that relevancy is why you need a Pay Per Click (PPC) team managing your ad spend so that it's bringing you the most bang for your buck.
Our Process For Optimal Managed Pay-Per-Click Advertising
We employ Qualified Master PPC Experts who will meet with you to discuss your goals for the campaign (whether it’s increased brand awareness or increased sales) and how we can best achieve those goals. From there we create a campaign that integrates with your internet marketing strategy designed to mature into a conversion generating machine. Some of our general tactics include:
- Site scan and research of competitors’ keyword targets to compile strong list of keywords
- Create compelling PPC ads that are relevant
- Identify opportunities to refine & build out keyword list
- A/B ad testing to improve click through rates and Quality Scores
- Managing PPC keyword positions to allocate budget most efficiently
- Optimizing onsite content to improve relevancy
Constantly Measuring Success
Anyone can start a Google AdWords campaign and pull in traffic to their site. How much of that traffic converts into opportunities is another story. Our PPC strategy revolves around identifying which keywords pull in visitors who are most likely to convert into a sale or a lead. We work with our clients to track the metrics that matter most to them and then work to continually improve on our performance each month.
Learn More about Our Internet Marketing Strategy
To generate more business opportunities from effective PPC marketing, give us a call at 888.947.4400 or contact us or request a quote online today.
