Paid Search 201

Date:
May 10, 2017
Time:
1:00pm - 2:00pm
Location:
Webinar

This session is a follow up to our PPC 101 course. It's intended for those who see the value of using paid search and digital advertising to build their brand - but are ready to get down to brass tacks and the "how to" involved in implementing a program. We'll cover the keys to putting your paid search & digital advertising program off the ground, including: 

  • Setting up your accounts
  • Best practices for setting a budget and managing spend
  • Analytics and how to monitor campaign performance
  • Guaging return on investment