Need to build brand awareness and expand your reach? Paid search and digital advertising are two of the most valuable tools are marketer can deploy to achieve this goal. This webinar will cover some of the secrets to effective search and pay-per-click advertising and how to build a strategy that works in your market.
What you will learn:
- When to use display advertising
- How bidding and social media buying works with Google & Bing
- Taking your ads social with Facebook, LinkedIn & Twitter
- Tactics to laser target your ideal audience