In part 2 of our Google Analytics training series, we look into some more advanced implementations and reporting that is available within the platform. With websites becoming more interactive and users wanting to complete various tasks, defining a "successful" interaction and figuring out how to track it is vital.
With a plethora of reports and data points at your fingertips, Google Analytics also gives you the ability to pinpoint the specific metrics that are important to you, saving you time and frustration.
The content in this webinar assumes a basic understanding of Google Analytics. A good resource for an introduction to Google Analytics is our 101 presentation.