In part 2 of our Google Analytics training series (click here to view the recording of part 1) we look into some more advanced implementations and reporting that is available within the platform. With websites becoming more interactive and users wanting to complete various tasks, defining a "successful" interaction and figuring out how to track it is vital.
With a plethora of reports and data points at your fingertips, Google Analytics also gives you the ability to pinpoint the specific metrics that are important to you, saving you time and frustration.
The content in this webinar assumes a basic understanding of Google Analytics. A good resource for an introduction to Google Analytics is our Google Analytics 101 presentation.
Topics that will be discussed include:
- Advanced Goal Setup and Reporting
- Tracking user interactions (videos, downloads, external links, site search)
- Google Analytics for multiple sites and/or sub-domains
- Creating Custom Reports & Dashboards