The availability and depth of the Internet has revolutionized the buying process. Consumers are no longer at the mercy of sales people in order to get the information they need, or even to purchase products. Everything is right at their fingertips, literally. So how do you adapt to this consumer? By putting yourself in their shoes.
Understanding your target audience is the first step towards building your brand and growing revenue in this saturated market. Buyer Personas are representations of your customers and detail their needs, pain points, buying habits, and more. These personas should inform your marketing, sales, and even product offering decisions in this buyer first environment.
In this workshop, we will run you through the process of developing personas including:
- Defining your ideal customer
- Describing their needs, challenges and buying habits
- Understanding how your company brings them value
- Creating a buyer's map to drive them through the buying process