Social platforms can be an effective extension of your digital marketing
Social media isn't a novelty anymore. It's an essential ingredient to your organization's success, whether you're in B2C, B2B, or the non-profit world. And it's not just a marketing tool. It's also critical to customer service, recruiting, and even internal communications.
Social media has completely disrupted the one-way, one-to-many communication model that used to exist in the advertising industry. Today, your customers can engage one-on-one with your brand, and they can talk about you with each other. It's important to be a part of that conversation, and to truly regard it as a conversation. Your customers have as much to tell you as you have to tell them. Usually more.
Suceeding in social media takes experience, creativity, authenticity, responsiveness, and time. Companies often struggle to supply all these ingredients without some outside help. At Top Floor, we like to think of ourselves as your social media coach. We can help you create your social media presence, build your audience, connect with influencers, plan your messages, and measure your effectiveness. In turn, you provide your knowledge of your brand, your products, and your audience. This collaborative approach ensures that your brand's social media behavior is as authentic, effective, and customer-centric as possible.