Digital Marketing Strategy

Most marketers recognize that the advertising landscape has been changing at a dramatic pace due to the advancement of internet technologies and infrastructure. These improvements have not only allowed people to access information instantaneously, but through a variety of appliances and channels.

Google's study of B2B agencies found that 8 of the 10 most effective marketing platforms are digital, some of which include search engines, e-mail, and social media. Stemming from these various marketing devices are a number of strategies one can use to effectively build an entire campaign that effectively achieves specified goals.

Goal Oriented Web Design

Businesses usually enlist Top Floor's expertise to re-design their website using any of the following reasons: the current site looks antiquated, the structure isn't optimized for search engines, or that it simply needs a "refresh." Whatever the case, our specialists ask one fundamental question before starting any project: what is your marketing strategy?

Those of us at Top Floor believe that a company's website should act as the foundation to this question, both offline and online. The website thus caters to the audience, which any business should carefully and explicitly define: who interacts with the website? What products or services do you want to offer these individuals? What are your sales goals for those products or services?

Top Floor is able to integrate the answers to these questions into the construction and design of any website, truly making it a projection of your company's business initiatives. Though it's the first step to solidifying your online presence, providing a clear message to your audience is imperative and Top Floor can assist you in this process. Your website is your company's most valuable asset and the hub of your marketing efforts, allowing your users to progress further down the buying cycle. We'll ensure that your site's design and structure is both visually appealing and able to generate meaningful results.

Search Engine Marketing Solutions That Get Results

It's clearly important to have your website display on Google and Bing searches, but are you fully aware of your audience's search terms? Furthermore, is your site properly situated on the major search networks to allow your client-base to find your website?

Top Floor's search engine marketing professionals have the tools necessary to guide relevant traffic to your website. Our Search Engine Optimization (SEO) and Pay-Per-Click experts work in conjunction on your campaigns, allowing your company to achieve a significant return on investment. With a team that is fully certified in both Google Analytics and Google AdWords, you can leverage Top Floor's knowledge to your advantage.

With our highly-trained staff working in-house, Top Floor provides a greater sense of security with regards to your online marketing strategy. Allow us to cement your business' website across the search market landscape, without you having to divert focus away from your company.

Strategic Planning

Top Floor is more than a typical digital advertising agency; we're also a powerful business partner. By incorporating a digital marketing strategy that matches your business objectives, we're able to construct your website in a fashion that garners qualified traffic and measurable results. Our team of successful marketing strategists has more than 70 years of combined experience in industries including:

  • Manufacturing
  • Retail
  • Electronics
  • Real estate
  • Non-profit
  • Construction
  • Biotechnology
  • Outdoor sports
  • Information technology
  • Communications
  • Banking
  • Powersports
  • Automotive
  • Education
  • Travel

With our employees' background covering such a wide spectrum of varying business sectors, Top Floor is able to offer your company multiple perspectives concerning your online strategies. 

Continuous Improvement

Despite our specialists' wealth of knowledge and continued years of success, no strategy is initially perfect. A well-executed marketing plan requires constant monitoring and adjustments in order to achieve your business objectives. Thus, Top Floor continually optimizes its campaigns even beyond the launch date, giving our experts a holistic view of your account and offer detailed recommendations.

If you'd like to discuss the redesign of your website or would like help developing a winning marketing strategy, contact us today. We can help you clarify your goals and navigating the exciting yet confusing options that are available in today's fast changing digital marketing landscape.