Digital Marketing Strategy

Discover. Plan. Execute.

Behind every great brand is a great plan. A digital marketing strategy is your compass to guide your marketing efforts to success. A well thought out digital strategy will help you discover your voice, plan your message, and execute effective methods to reach your goals. We create marketing strategies and brand identities that position our clients as industry leaders and help them reach new heights in their marketplace. For an integrated marketing plan to be effective, it needs to start with a solid strategy. At Top Floor, we're serious about understanding your business objectives and creating marketing strategies that will accomplish your goals. Our ultimate goal is to deliver measurable, bottom-line results.

Our Approach

With today's ever-changing digital landscape, business success can often depend on what you don't do as much as what you do in terms of marketing your company online. We practice a holistic, integrated approach when it comes to defining and executing on a digital marketing strategy.

Step 1: Discovery

Our digital marketing strategy development starts with research. The best digital marketing strategies are built upon detailed data - buyer personas, market research, and competitive research. Without the right data and making assumptions about your audience can cause your marketing strategy to take the wrong direction. This is why we start with identifying your target market, the current market place, and your competitors in that space. Our discovery phase includes insights into the following:

  • Current State Evaluation 
  • Audit Branded Collateral
  • Evaluate Digital Footprint
  • SWOT Analysis
  • Brand Positioning & Messaging
  • Brand & Competitor Audit
  • Market Analysis
  • Employee Surveys
  • Client Interviews & Persona Development

Step 2: Planning

Based on the discovery findings and the competitive gaps we've identified, you will then start to create a digital marketing plan outlining the methods needed to help you hit your defined goals. During the planning phase, we will map out your strategy and tactics for an extended period of time either 6-month or 12-month period based on your budget and resources. By implementing this integrated approach, we will have a structured timeline for all marketing activity internal and external which will help communicate the plan to colleagues and agencies to keep everyone working towards the same set of goals.

  • Marketing Planning Workshop
  • Marketing Calendar Development
  • Go To Marketing Strategy Planning
  • Develop Goals & Initiatives
  • Strategic Road Map
  • Establish Marketing Mix

Step 3: Execution

With Top Floor, you are investing in a full marketing partner dedicated to your success. Your dedicated full team of specialists - SEO, PPC, Email, Social, Content, Analyst, Strategist, Account Manager - act as an extension to your team. If we aren't hitting your goals, we work longer and harder until we achieve mutual success.

  • Marketing Plan Execution
  • Search Engine Optimization
  • Paid Search
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • Local & International
  • Ecommerce Marketing
  • Video Marketing
  • Brand Identity & Creative
  • Business Cards
  • Print Collateral
  • Social Graphics
  • Email Signatures
  • Website Branding
  • Email Templates
  • Marketing Materials

Step 4: Elevating Results

Marketing professionals are constantly under pressure to demonstrate that their marketing investments are resulting in positive returns. We can help you achieve this goal by executing smart, effective marketing strategies and then optimizing them through a process of continuous improvement. We will also equip you with powerful reporting tools that clearly indicate the effectiveness of your investments with us.

  • Review data and measure success
  • Make adjustments based on findings
  • Quarterly strategy reviews
  • Monthly reporting and check-ins

Continuous Improvement

There is no such thing as a perfect strategy. Even the best-laid marketing plan is going to change - probably not long after it is approved. The truth is that until you begin to execute your plan, you don't know how well it is going to work. This is why we practice the 'Fail Smart, Learn Fast' method. We employ a continuous improvement process to execute, measure, analyze and optimize each component of your marketing plan, and also the plan as a whole. Doing so allows us to learn what's working and what's not, and to get the biggest returns on your marketing investment. 

Ready to start? Let's meet for coffee and brainstorm some ideas! We're lending out our digital strategist Sarah Kloth. Pick her brain and get your digital strategy on track for 2018. Learn more