Content is king
Content is the key to awareness, understanding, and search results
Content marketing is the art of creating valuable, interesting content that will delight your customers and turn them into your best salespeople. We do this by crafting compelling messages and delivering them through channels such as social media, blogs, and video.
Content is often considered solely the text that appears on a page, however content actually refers to all elements that reside at a particular location, including text, images, and videos. Google in particular has been focused heavily on promoting good content, so the key to strong rankings is providing stellar content to your users that address all of their needs.