Strategic Planning

Top Floor is much more than a digital agency. We're a powerful business partner. We create marketing strategies and brand identities that position our clients as industry leaders. Our ultimate goal is to deliver measurable, bottom-line results. We do that by building award-winning websites, attracting qualified traffic to our clients' websites, and developing the content their customers want.

Marketing Strategy

For an integrated marketing plan to be effective, it needs to start with a solid strategy. At Top Floor, we're serious about understanding your business objectives and creating marketing strategies that will accomplish your goals. Our team of successful marketing strategists has more than 70 years of combined experience in industries including:

  • Manufacturing
  • Retail
  • Electronics
  • Real estate
  • Outdoor sports
  • Information technology
  • Communications
  • Banking
  • Powersports
  • Automotive
  • Education
  • Travel
  • Non-profit
  • Construction
  • Biotechnology

This broad base of industry experience enables us to create meaningful, effective strategies for our clients.

Elevating Results

Marketing professionals are constantly under pressure to demonstrate that their marketing investments are resulting in positive returns. We can help you achieve this goal by executing smart, effective strategies and then optimizing them through a process of continuous improvement. We will also equip you with powerful reporting tools that clearly indicate the effectiveness of your investments with us.

Continuous Improvement

There is no such thing as a perfect strategy. Even the best-laid marketing plan is going to change - probably not long after it is approved. The truth is that until you begin to execute your plan, you don't know how well it is going to work. We employ a continuous improvement process to execute, measure, analyze and optimize each component of your marketing plan, and also the plan as a whole. Doing so allows us to learn what's working and what's not, and to get the biggest returns on your marketing investment.