Branding Management

Your brand is the essence of your business. It distills the complexities of your organization into a clear, simple, and memorable identity that inspires customers and employees alike. Managing your brand is critical to achieving long-term success.

Strong brands aren't born; they're built

Building a strong brand identity is an intense, deliberate process. The better it's done, the more effortless the result looks. Top Floor has developed a proprietary branding methodology that involves logic, creativity, and a lot of hard work. The results speak for themselves.

Whether you're a startup in Chicago, a family-owned business in the Fox Valley, or a 100-year-old manufacturer in Milwaukee, Top Floor's brand-management consulting services can help you build an identity that clearly communicates the values you stand for and the value you create for your customers. From there, we can help you communicate your brand's message through a complete array of marketing assets, including your website, advertising, print materials, trade show displays, document templates, and corporate communications. We also help you define the experience that customers, suppliers, employees, and the public will have with your brand. We do all this with a keen awareness and acknowledgement of the context in which your brand exists.

Our branding services include:

  • Customer research
  • Employee research
  • Market research
  • Competitive benchmarking
  • Persona development
  • Key message development
  • Visual brand identity
  • Brand standards and guidelines