Phoenix Lighting was looking for a website that highlighted its unique lighting concepts and connected users to sales representatives across the globe. Additionally, the company desperately needed a website that emulated the expertise and support it provides to customers, evoking trust within those visiting the site. This included a fully responsive design and installing a framework to best present Phoenix on Search Engines.
Top Floor worked closely with Phoenix to build a responsive website that showcases their unique lighting concepts as well as attention to detail. When a customer visits the website, they should trust that Phoenix will deliver the type of expertise and support they are looking for, while enjoying a friendly user experience.
To incorporate Phoenix's intricate product catalog into a web platform, Top Floor's development team utilized a facet-based approach in its Drupal 7 configuration. This allowed site users to easily navigate through products with multiple filtering options: lamp type, compliance, industry, and category. In accordance with development, Top Floor's user-experience specialists designed the site's menus and conversion points in a manner to create a friendly environment.