Kahlenberg's biggest online challenge is presenting the diversity of their business. They must reach their target markets within their sound signaling, contract manufacturing, and marine propeller businesses. In addition, Kahlenberg wants to present strong branding online, eliminating some of the confusion that exists from the current approach of combining all business units within one website.
Kahlenberg and the Top Floor team took a creative approach and developed multiple websites that emphasized each key business unit. These websites both cross-linked, and focused the appropriate business with their target markets for a more compelling user experience. High quality sound files were incorporated on the signaling site to allow prospective customers to listen before they buy.
A visually appealing website with look ahead navigation allowing the user to see products first without leaving the homepage. Audio integration offers actual sounds of the horns thus providing a great user experience. Having two websites using one Content Management System (CMS) makes updating products in a timely manner quick and easy.
Key Performance Indicators:
|Once Opened, Click Through Rate||27%|