Ahern is interested in developing a winning marketing strategy and re-vamped web presence for their company. Primary goals include reaching their target markets, building brand awareness, creating customer confidence, and generating qualified leads.
Develop a new website with a professional look to build confidence and portray Ahern's expertise in the industry. Include a Content Management System (CMS) for easy administration of content, a blog and news area to provide information to both internal users (employees) and visitors, an area of recruitment with a robust careers section and job search capabilities.
A fully responsive website with a service finder available on both desktop and mobile versions. The Project Showcase with faceted search functionality that allows the user to narrow and refine their results allowing for a better user experience. YouTube integration featuring a single video or a playlist of videos on any page of the site. An easy to find job openings section. In addition, a fully functional and manageable blog to keep both visitors and employees informed on the latest news in the company and industry along with a branded email template for newsletters.
Key Performance Indicators:
|Once Opened, Click Through Rate||27%|