The owner of Edenwood Ranch recognized an opportunity to market the ranch as a year round luxury retreat and not just a seasonal hunting destination. In order to fully realize the property's potential, a rebranding would be required.
After setting the vision for the property and extensive research to determine its viability, the brand identity was defined. We developed a logo and created variations of it to be used on the website and other marketing materials, as well as on signage, vehicles and even embroidery on the property's towels. We commissioned a photo shoot in order to obtain images that portrayed the desired sense of "Quiet Luxury" by depicting people enjoying the quality of the facilities and the variety of outdoor activities available.
We introduced the new brand through a comprehensive public relations campaign including press releases, media kits, a new trade show booth and press events at a number of trade shows. The official unveilingof the new brand took place at the Safari Club International show in Reno, Nevada. The SCI show yielded numerous press contacts, three hard placements and two media visits to the property.