The Challenge:
Dura-Bar approached Top Floor with the opportunity to redeisgn their website and engage in strategic Search Engine Optimization (SEO) efforts to drive more qualified visitors to the site and increase lead generation.
The Solution:
Working in tandem with Dura-Bar's Marketing and IT teams, Top Floor carefully planned and designed the new Dura-Bar website based on current usability best practices. Top Floor provided specific expertise in user experience design, information architecture, and graphic design - creating a website that is both attractive and easy to use. In addition, Top Floor implemented a Search Engine Optimization strategy and is engaged in ongoing efforts to bolster online positioning and site conversions.
The Results:
Dura-Bar has experienced significant improvements in their website results since the launch of the new website, highlighted by measurable increases in website visits and quote requests.
Key Performance Indicators:
Overall Traffic Increase21%
Organic Traffic Increase14%
New Users Increase23%