Desert Aire came to Top Floor needing help with building a new website that would be more modern, user friendly, and optimized for Search Engines and mobile devices. Their old website was failing them when it came to generating a flow of leads as well as properly supporting reps and installers. Desert Aire was looking for a digital marketing partner that could work with them to design a fresh website to address the mentioned issues as well as develop and implement a digital marketing strategy and provide them with ongoing support.
The new Desert Aire website was built in Drupal 7. It included a responsive design an both a front facing customer site, as well as a Rep Login section to help support their sales reps and distributors. The main theme throughout the project was to better organize all of the brochures, documents and sales materials for both customers and reps to easily find the information they needed. Te project included SEO setup and an ongoing recurring SEO program.
The new Desert Aire website includes a compelling design that engages users and supports the Desert Aire brand. By following a process of user oriented design, the website provides the client's prospects and customers the information they require to advance the sales process while simultaneously communicating the Desert Aire value proposition.