Copesan came to us expressing concerns and setbacks they experienced with previous agencies. Our team eagerly listened and built a partnership approach together. Copesan had a very unique and customized CMS, which motivated our team to become experts at a new system. The challenges include: Increasing brand awareness and exposure, targeting multiple markets for growth, implementing a consistent, structured strategy and producing original and creative content
Our digital marketing team researched the Copesan brand to better understand the channels that were essential to their success. Our teams discovered untapped opportunities, identifying immediate gains for SEO, plans for a fully integrated content marketing solution, and developed future plans for a website revamp.
Top Floor improved the quality and depth of content, integrated relevant keywords throughout the site, implemented social and paid search campaigns and refreshed the points of conversion. In doing so, we were able to boost organic site traffic, increase awareness, generate new leads, and increase reach and engagement. This ultimately led to greater exposure in the food processing and retail segments.