Project Overview
Services • Content Marketing | PPC & Digital Advertising | SEO | Social Media Marketing | Web Design & Development
Specialty • Wordpress
Copesan came to us expressing concerns and setbacks they experienced with previous agencies. Our team eagerly listened and built a partnership approach together. Copesan had a very unique and customized CMS, which motivated our team to become experts at a new system. The challenges included: Increasing brand awareness and exposure, targeting multiple markets for growth, implementing a consistent, structured strategy and producing original and creative content.
Our
Solution
Our digital marketing team researched the Copesan brand to better understand the channels that were essential to their success. Our teams discovered untapped opportunities, identifying immediate gains for SEO, plans for a fully integrated content marketing solution, and developed future plans for a website revamp.
The Website
Mobile & Tablet Experience
The Results
Top Floor improved the quality and depth of content, integrated relevant keywords throughout the site, implemented social and paid search campaigns and refreshed the points of conversion. In doing so, we were able to boost organic site traffic, increase awareness, generate new leads, and increase reach and engagement. This ultimately led to greater exposure in the food processing and retail segments.
Client
Testimonial
We really appreciated Top Floor’s commitment to jump right in and learn a new industry, creating more informed content that better supports our business needs.
Social Media Templates
Top Floor created social media post templates to compliment Copesan’s new website redesign. These graphics were used by the team to feature blog content and promote services that Copesan offers. By targeting different markets (food retail, food processing, etc.) and specific pest problems these industries might face (flies, ants, or birds), the content had a far reach. This, in turn, created a significant increase in social media engagement with Copesan. Within the first year, Copesan had a 29.5% increase in social traffic!
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