Tag Archives: web analytics
Top 5 PPC Mistakes – #4: Failing to Track Performance
Why Tracking PPC Traffic Is Critical It’s 2010 and still many PPC campaign managers are missing the final, critical piece to running a successful Pay Per Click campaign: tracking visitors once they’ve reached their site. They create sensible adgroups, write … Continue reading
Measuring Website Performance
Measuring the performance of a website is akin to tuning an F1 race car for a Grand Prix. It is vital to get all the correct data in order to make the right decisions. However, too many businesses look blindly … Continue reading
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