Tag Archives: PPC
Why Google AdWords?
Jo Stumpner, the PPC Marketing Director of Top Floor Technologies shared insights and benefits of utilizing Google AdWords in B2B industry, including users’ highly relevant search intent, the control of the messaging, keywords targeting, and ads budget, and the highly ROIs. Continue reading
Top 5 PPC Mistakes – #5: Running Search and Display Network in One Campaign
As most business owners & marketing professionals know, Google Adwords allows campaign managers to advertise within Google’s search results (or “search network”), allowing them to target specific keyword phrases. What most business owners & marketing professionals don’t realize, however, is … Continue reading
Top 5 PPC Mistakes – #4: Failing to Track Performance
Why Tracking PPC Traffic Is Critical It’s 2010 and still many PPC campaign managers are missing the final, critical piece to running a successful Pay Per Click campaign: tracking visitors once they’ve reached their site. They create sensible adgroups, write … Continue reading
Top 5 PPC Mistakes – #3: Too Many Keywords in an Ad Group
This is the third post in a series of the top 5 mistakes PPC campaign managers make. Each ad should be as specific to the user’s search intent as possible. Let’s say you sell coats. You may have a list of … Continue reading
Top 5 PPC Mistakes – #2: Sending All Traffic to Your Home Page
This is the second post in a series of the top 5 mistakes PPC campaign managers make. Many beginner PPC campaign managers spend so much time and effort on writing good ad text and compiling a strong keyword list that … Continue reading
Top 5 PPC Mistakes – #1: Using Keywords that are Too Broad
Having had the opportunity to inherit PPC campaigns from other online marketing companies as well as business that were managing their campaign internally, I have seen some common mistakes that I’d like to address in a series of blog posts. … Continue reading
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