In case you missed the news, Google launched a new version of website sitelinks on August 18th this year. The new sitelinks are bigger and better than their predecessor. Here’s what it looks like in the SERPs (search engine results page):
Improve Your Form Conversion Rate
Conversion rate is the percentage of visitors to a page or site who take a desired action. A desired action could be requesting a free trial, watching a live webinar, requesting a quote or downloading a whitepaper, just to name a few. Most decision makers at manufacturers have very tight schedules, which don’t allow them time to make the action unless (1) the message drives their interest and (2) the process is easy.
At Top Floor’s most recent seminar, Website Usability Workshop, presenter Shane Fell shared his experiences in enhancing conversion rates with an example of Wisconsin Oven in redesigning its contact form.
Posted in Content, Marketing, Seminars and Events, Usability
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Want Customers to See Your New Site? Send an Email Blast
Last April, we redesigned Industrial Vacuum‘s website with improved site layout and navigation. After the site launch, Industrial Vacuum came to us and started a question, “how do we let our current customers and potential leads know what’s new about our site?”
Good question. If people are not even aware of the new opportunities available for them, what’s the point of your work?
To help Industrial Vacuum we planned, designed and sent an email campaign using Campaign Monitor. The email was hugely successful in opens and click throughs. There also ended up being a surprise increase in leads from their site after the eblast.
Posted in Content, Copywriting, Marketing
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SMX Part 3: Content Marketing – Getting Started
This post–written by Jim Bernthal, owner of Top Floor Technologies–is the 3rd in a 3 part series recapping SMX Advanced, the national search marketing conference held this summer in Seattle.
- SMX Part 1: Best Practice Won’t Win the Race
- SMX Part 2: Educational Content Marketing
- SMX Part 3: Content Marketing – Getting Started
As I said in my previous post, I’m not suggesting that you drop everything to develop a social media or content marketing strategy. What I am suggesting is that you take a simple—but extremely important—step in that direction. Continue reading
Posted in Copywriting, Marketing, Social Media
Tagged content writing, online marketing, SMX Advanced, social media
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Understanding the User 101
The way that your Website is organized and designed plays a critical role in your marketing success. If your site is not laid out effectively and easy to navigate you could inadvertently be driving away valuable site traffic – this is why it is essential that you understand your site users.
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Posted in Marketing, Seminars and Events, Usability
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SMX Part 2: Educational Content Marketing
This post is the 2nd in a 3 part series recapping SMX Advanced, the national search marketing conference held last month in Seattle. Read SMX Part 1: Best Practice Won’t Win the Race
Educational Content & Marketing
When you live in my world – I’m the owner of a search marketing firm – the idea that providing educational content will help your marketing efforts is not a revolutionary concept. We have known this for years.
Virtually every key strategy for online success is dependent on your company providing your audience useful, non-promotional information. Being found on the Internet and using those opportunities to advance the sales process is dependent on your providing this type of information.
However, as I sat through the SMX workshops and keynote speeches, I was reminded just how important this will be for anyone wanting to market their company online.
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Posted in Content, Social Media
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Are you listening?
Top Floor’s most recent seminar—Social Media Bootcamp—featured Senior Search Marketer Tony Verre. This recap of the seminar is brought to you by Shan Leamon, Top Floor Tech’s programming intern.
Social media isn’t just another advertising platform. It’s a two-way street, and it starts with listening. What are your customers saying about you and your products? Social media campaigns work best when you listen first, and then use what you hear to inform how you respond. Continue reading
Posted in Public Relations, Seminars and Events, Social Media
Tagged reputation management, seminars, social media
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SMX Part 1: Best Practice Won’t Win the Race
Post written by Jim Bernthal, Owner and President of Top Floor Technologies
Last week I flew to Seattle to attend SMX Advanced, a two day conference on Search Engine Marketing. This is one of the largest and most respected conferences on search marketing in the country. Most of the people who attend the conference are search marketing specialists, and unlike me, they understand the technical aspects of SEO. Continue reading
Local SEO: Not Just For the Mom and Pop Shops
National Company, Local Focus
Google has made some serious updates to how they display local results. They are now displaying localized searches for queries that do not contain a location modifier. While they have been doing this for some time now, it has been seen in even more types of searches, including Google Suggest Search, a search for “weather”, on your mobile smart phone with Google using your location, and generic terms like “pizza, doctor, and movie times”. Continue reading
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Redesigning Your Site? Think of Your Users
The Internet just got slightly easier to use the other day. We persuaded a new client to remove their Flash intro page from their home page since it had accomplished little beyond frustrating their site’s visitors. In an interesting twist, when we proposed removing the page the client quickly acceded, adding that Continue reading
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