Category Archives: Uncategorized
I’m Already Ranking Well – Do I Still Need Pay-Per-Click?
A question fortunate businesses often ask when they’ve reached the summit of the search engine results pages for their industry is – now that I’m at the top, why pay for the additional exposure? Well, you lucky dogs, it turns … Continue reading
Posted in PPC, SEO, Uncategorized
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Impact of Increasing Your Conversion Rate on Your Bottom Line
There are only two ways to get more conversions; more visitors or a higher percentage of conversions. In this post I will cover the impact that getting more visitors to convert has to your bottom line. We first need to … Continue reading
Posted in Analytics, Conversion, Uncategorized
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Measuring Website Performance
Measuring the performance of a website is akin to tuning an F1 race car for a Grand Prix. It is vital to get all the correct data in order to make the right decisions. However, too many businesses look blindly … Continue reading
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