Category Archives: Design
Five Practical Tips to Improve Your Website Results
Increasingly, prospects will search for you online before they will call you. Your virtual presentation has become your business’s first impression and the most important first contact. Unfortunately, many businesses are not taking advantage of this opportunity to engage their visitors and may ultimately lose opportunities. Listed below are five tips to help you create an enhanced user experience and improve web results. Continue reading
Redesigning Your Site? Think of Your Users
The Internet just got slightly easier to use the other day. We persuaded a new client to remove their Flash intro page from their home page since it had accomplished little beyond frustrating their site’s visitors. In an interesting twist, … Continue reading
Does My Site Really Need This?
It seems intuitive that a feature, or application, should only be added to a website if it stands to benefit the user or the site owner (business owner) in some way. But in many cases, business owners want to add … Continue reading
Top Floor Technologies Launches New Website
We’re excited to announce the launch of the new Top Floor Technologies Website. The new site represents a significant step forward in design, usability and information architecture – while maintaining our high standards of SEO excellence. Multiple members of Top … Continue reading
Top Floor to Speak at Business Education Seminar Series in Milwaukee
Top Floor Technologies is pleased to announce our participation in an upcoming series of business education seminars offered by the UWM Small Business Development Center. These two-hour seminars are partially funded by a special SBA grant and offer education on … Continue reading
Common Mistakes on B2B Websites – Part 3
In our business, we’re reviewing and improving B2B Websites every day. I continue to be amazed at some of the issues that come up again and again. For every site that gets it right, it seems that at least five … Continue reading
Common Mistakes on B2B Websites – Part 2
How many times have you visited a Website and struggled to understand the purpose of the site or how you might take a next step of engagement? Perhaps it’s an issue of misguided content, poor navigation, a phone number that’s … Continue reading
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