Category Archives: Conversion
Five Practical Tips to Improve Your Website Results
Increasingly, prospects will search for you online before they will call you. Your virtual presentation has become your business’s first impression and the most important first contact. Unfortunately, many businesses are not taking advantage of this opportunity to engage their visitors and may ultimately lose opportunities. Listed below are five tips to help you create an enhanced user experience and improve web results. Continue reading
Five Tips to Improve Your Website Results
How many times have you visited a Website and abandoned the site almost immediately? Most of us come across ineffective Websites every day. In too many cases, businesses make it difficult for their Website visitors to engage with them and … Continue reading
Top 5 PPC Mistakes – #4: Failing to Track Performance
Why Tracking PPC Traffic Is Critical It’s 2010 and still many PPC campaign managers are missing the final, critical piece to running a successful Pay Per Click campaign: tracking visitors once they’ve reached their site. They create sensible adgroups, write … Continue reading
Top Floor to Speak at Business Education Seminar Series in Milwaukee
Top Floor Technologies is pleased to announce our participation in an upcoming series of business education seminars offered by the UWM Small Business Development Center. These two-hour seminars are partially funded by a special SBA grant and offer education on … Continue reading
Common Mistakes on B2B Websites – Part 3
In our business, we’re reviewing and improving B2B Websites every day. I continue to be amazed at some of the issues that come up again and again. For every site that gets it right, it seems that at least five … Continue reading
Impact of Increasing Your Conversion Rate on Your Bottom Line
There are only two ways to get more conversions; more visitors or a higher percentage of conversions. In this post I will cover the impact that getting more visitors to convert has to your bottom line. We first need to … Continue reading
Search is from Saturn Traditional Marketing is from Mars- part 2
In part one I strived to address the fact that because there still tends to be such a wide divide between the mindset of the traditional marketing agency person and the search marketing person that often times clients do not … Continue reading
Common Mistakes on B2B Websites – Part 2
How many times have you visited a Website and struggled to understand the purpose of the site or how you might take a next step of engagement? Perhaps it’s an issue of misguided content, poor navigation, a phone number that’s … Continue reading
Being #1 in Google is Only The Start
Great News!!! You just received your most recent search engine ranking report and the investment has paid off. Your top trophy keywords are now ranked #1 on Google. I guess this means you can shift your search engine optimization budget … Continue reading
The Holy Grail of B2B Marketing: Social Media
Is Social Media Really For B2B Marketing? What does every B2B want? More business, more reach, and more consumers. The last few years have seen an explosion of business-to-business getting involved in search marketing in one form or another. Mainly, … Continue reading
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