Author Archives: Yiting Mao
How to Better Market Yourself and Your Company on LinkedIn? (Part 1)
Learn the strategies to optimize your profile page, better showcase your company’s offerings and engage a conversation with your audiences on LinkedIn. Continue reading
Why Google AdWords?
Jo Stumpner, the PPC Marketing Director of Top Floor Technologies shared insights and benefits of utilizing Google AdWords in B2B industry, including users’ highly relevant search intent, the control of the messaging, keywords targeting, and ads budget, and the highly ROIs. Continue reading
Engage your Audience within Online Communities
Instead of entirely depending on a press release, it’s time for you to play other ways around: craft your own business stories within online communities and educate and engage your audience in a more interactive way. I want to share with you several useful platforms for telling your stories. Continue reading
Improve Your Form Conversion Rate
Conversion rate is the percentage of visitors to a page or site who take a desired action. A desired action could be requesting a free trial, watching a live webinar, requesting a quote or downloading a whitepaper, just to name … Continue reading
Want Customers to See Your New Site? Send an Email Blast
Last April, we redesigned Industrial Vacuum‘s website with improved site layout and navigation. After the site launch, Industrial Vacuum came to us and started a question, “how do we let our current customers and potential leads know what’s new about … Continue reading
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