Author Archives: Top Floor Technologies
Five Practical Tips to Improve Your Website Results
Increasingly, prospects will search for you online before they will call you. Your virtual presentation has become your business’s first impression and the most important first contact. Unfortunately, many businesses are not taking advantage of this opportunity to engage their visitors and may ultimately lose opportunities. Listed below are five tips to help you create an enhanced user experience and improve web results. Continue reading
What’s New with Google’s Sitelinks?
In case you missed the news, Google launched a new version of website sitelinks on August 18th this year. The new sitelinks are bigger and better than their predecessor. Here’s what it looks like in the SERPs (search engine results … Continue reading
SMX Part 3: Content Marketing – Getting Started
This post–written by Jim Bernthal, owner of Top Floor Technologies–is the 3rd in a 3 part series recapping SMX Advanced, the national search marketing conference held this summer in Seattle. SMX Part 1: Best Practice Won’t Win the Race SMX … Continue reading
Understanding the User 101
The way that your Website is organized and designed plays a critical role in your marketing success. If your site is not laid out effectively and easy to navigate you could inadvertently be driving away valuable site traffic – this … Continue reading
Are you listening?
Top Floor’s most recent seminar—Social Media Bootcamp—featured Senior Search Marketer Tony Verre. This recap of the seminar is brought to you by Shan Leamon, Top Floor Tech’s programming intern. Social media isn’t just another advertising platform. It’s a two-way street, … Continue reading
SMX Part 1: Best Practice Won’t Win the Race
Post written by Jim Bernthal, Owner and President of Top Floor Technologies Last week I flew to Seattle to attend SMX Advanced, a two day conference on Search Engine Marketing. This is one of the largest and most respected conferences … Continue reading
When To Hire A Copywriter
To Write or To Outsource: That is the Question When it comes to fresh written content, you have a choice. Do you write the copy yourself, or hire a professional to help you out? Because there are strong and legitimate … Continue reading
Pay Per Click Seminar a Success!
Thanks to all who joined us last Friday! Our most recent internet marketing seminar, “Using Google AdWords to Find New Customers,” was a success. We had a great crowd that included a number of previous seminar attendees and quite a … Continue reading
Website Content – Why Less is More
Writing for the web is a completely different animal than writing for a publication, so to begin, take everything you thought you knew about writing, and toss it out the window…
The Holy Grail of B2B Marketing: Social Media
Is Social Media Really For B2B Marketing? What does every B2B want? More business, more reach, and more consumers. The last few years have seen an explosion of business-to-business getting involved in search marketing in one form or another. Mainly, … Continue reading
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