Author Archives: achubak
The Sky Is Falling or Why Your Website Traffic Tanked
Here at Top Floor Technologies, we get to see all kinds of interesting stuff. Recently while performing a strategic review for one of our clients we almost had a heart attack.
Local SEO: Not Just For the Mom and Pop Shops
National Company, Local Focus Google has made some serious updates to how they display local results. They are now displaying localized searches for queries that do not contain a location modifier. While they have been doing this for some time … Continue reading
Tracking Local Listings In Google Just Got A Whole Lot Easier
Until recently, business owners have been kept in the dark on how their site ranks within Google’s map results, or “map pack”. So if users are adding their location to the front of their search query, like “New Berlin Pizza”, … Continue reading
Site Structure: Finding The Needle In The Haystack
As the idiom goes, trying to find a needle in haystack is very hard. In this case, the needle is a single page, with the haystack being an entire 500+ page site. Why do I need to find just one … Continue reading
Impact of Increasing Your Conversion Rate on Your Bottom Line
There are only two ways to get more conversions; more visitors or a higher percentage of conversions. In this post I will cover the impact that getting more visitors to convert has to your bottom line. We first need to … Continue reading
Being #1 in Google is Only The Start
Great News!!! You just received your most recent search engine ranking report and the investment has paid off. Your top trophy keywords are now ranked #1 on Google. I guess this means you can shift your search engine optimization budget … Continue reading
New Visitors VS. Returning Visitors in Google Analytics
Recently during a client review we got into a discussion on how Google Analytics determines whether a visitor is new or returning and how long they are considered returning. I was pretty sure I knew the answer, but for the … Continue reading
Measuring Website Performance
Measuring the performance of a website is akin to tuning an F1 race car for a Grand Prix. It is vital to get all the correct data in order to make the right decisions. However, too many businesses look blindly … Continue reading
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