We already know about the big ones like Facebook, Twitter, Instagram and LinkedIn but what else is out there and why should you care? Read on to learn about the emerging social platforms that are picking up steam.
Blab lets anyone have their very own show. It is a topic driven social video platform that supports 2-4 person live conversations that can be recorded for later distribution. The live audience has the ability to participate in a chat bar and anyone can call in to an "open seat".
So who's using Blab?
Blab was originally an extension of Slack (a cloud-based team collaboration tool). Blab has only been around for a short while and is gaining popularity for podcasts, interview videos, coaching and teaching tutorials as well as "aftershows" following things like the 2016 Republican Debate.
The average Blab user spends about 65 minutes per day consuming "blabs". It's up to the user base to determine where this new product will go in the latter half of 2016.
Periscope is seemingly the successor of Meerkat. Both platforms are live streaming video platforms, but Meerkat was first to the scene and leveraged Twitter's platform as a host to showcase their live video feeds. Periscope is owned by Twitter, and was Twitter's response to Meerkat and its early success.
On Periscope, users can stream live video of an event or something they want to showcase. Other users can interact with Periscope's geo-mapping feature allows you to hone in on videos based on where they're streaming from by looking at a map within their app.
So, if you want to watch a trade show in Vegas, you don't have to attend if you know certain brand advocates, social influencers and/or the brand will be broadcasting.
If you have a strong Twitter following, it's a great platform to leverage your social reach and further engage with your existing clientele as well as create a large opportunity to acquire new interest.
Successful use cases we've seen include tradeshow events, presentations, industry seminars, and "behind the scene" type videos.
Yik Yak is an anonymous location-based social network that helps people discover their local community, letting them share news, crack jokes, offer support, ask questions, and interact freely. Their tagline is "find your herd" and their self-purported mission is to "make the world feel small again."
"Yaks" (messages posted on the feed) are also up-voted and down-voted by other Yakkers to prevent the feed from becoming filled with nonsense. You'd think that if you're on an anonymous social platform that things could get out of hand? Well, once you take a look at their rules you'll understand how it's keeping out the riffraff.
Rule #1: You do not bully or specifically target other yakkers.
Rule #2: You DO NOT bully or specifically target other yakkers.
Additionally, as a participating Yakker, you get a score called a Yakarma score. Every new user starts with 100 points. You get a point each time you upvote or downvote someone's Yak. You get two points for every Yak you post, and a point each time your Yak gets upvoted. So, play nice if you're going to join the "herd".
Why should you care if you're a business?
Because it's a geo-based app, it can really benefit brick and mortar retail businesses and/or restaurants. If you serve great food or have a unique product you're selling, perhaps you can find ways to encourage Yik Yakker's to promote your business to drive more foot traffic to your location. In any case, this is one to keep your eye on as it gains market share.
Yik Yak is also becoming increasingly popular on college campuses, so if this is your core demographic, it's certainly a platform worth considering.
Wanelo (pronounced "wah-nee-loh" and derived from "Want, Need, Love") is like having the mall on your smartphone. It's a combo of the big brands people know and love mixed with tiny independent boutiques and sellers you've never heard of.
A typical shopping mall houses about 150 stores, Wanelo boasts over 550,000 -- that's a lot of places to spend your cash really fast.
Basically, Wanelo is similar to Pinterest except with the ability to directly purchase all the awesome stuff you're seeing. It does have a large social component (or it wouldn't be in this lineup).
While Snapchat has been on the social media scene for some time, it's now demonstrating major staying power and matters more than most people think.
Why? Consumer engagement rates. If you have 800 followers, 700 of those followers will actually watch your story. If you stop and really think about that for a second, think about the open rates of email - most businesses are lucky to get 25%.
Companies who adopt Snapchat early stand to see the most benefit. It won't be long before the platform becomes over-saturated with brands once it's realized to have value (think about how everyone now says, "Like" my Facebook page). Now, think if you'd have been at the forefront with Facebook. Your 100 person audience could be more like an active audience of 100k+.
The Best Advice: Keep an Eye Out, But Don't be Overwhelmed
There are a lot out of social platforms out there and there's more coming each and every day, week, month and year. Some won't last a year - but others may reshape the way we interact with each other like the internet did back in the late 90's and how Facebook did in the mid 2000's.
As a business, it's important to take notice of where people are spending their time and why they're spending it there. Is it to keep in touch with family, network for business, create slide decks for presentation or simply to be entertained?
Everyone says "Content is King", but Gary Vaynerchuk stated, that if content is king, then context is God. Understanding why someone is on a certain social platform will help you, as a business engage with them to increase revenue and profitability.