Name & Title
Ian Segovia, Paid Search Specialist
About Your Role at Top Floor
I'm part of a team of paid search specialists. We create and optimize paid digital marketing campaigns to help our clients achieve their business goals. This involves writing ads, selecting keywords or websites for the ads to appear, and managing the costs associated with ad placement to maximize the return on investment.
What Attracted You to Top Floor
I like working in a close knit team. It gives me an opportunity to learn from others, improve my own skills, and help others get better as well.
University of Wisconsin-Oshkosh
Your First Job
I was the fastest and best Subway Sandwich Artist in Sheboygan County.
Favorite Way to Elevate Marketing Results
I like to use the Adwords scripts function to automate reporting and maintenance tasks. A good script makes my life easier and gives me extra time to dig deeper into a client's account.
Best Piece of Career / Professional Advice
Never stop trying to grow and learn!
Last Book Read
Paddle Your Own Canoe by Nick Offerman
Star Wars: The Empire Strikes Back
What You Most Like Doing in Your Free Time
When it's nice out (not a lot of that lately), I like to go hiking or biking.
Most Meaningful Accomplishment [Personal or Professional]
I was the first in my family to graduate from college.
Want to learn more about the Top Floor team? See our team members in action at one of our upcoming seminars or stay tuned for our next team member spotlight!