The Top Floor team is passionate about elevating results - with our clients, within our four walls, and with our community.
Some of our team members you may "know" from their blogs and social media activity, even if you haven't had the opportunity to meet them in person yet. To virtually introduce more of these experts, our monthly spotlight will feature a Q&A with some of the folks we are proud to have on our team.
This month, we interviewed Sarah Kloth, Digitial Marketing Specialist at Top Floor. Read on to learn more about the work she does with our clients and what makes her tick!
Name & Title
Sarah Kloth, Digital Marketing Specialist & Social Media Manager
About Your Role at Top Floor
I work to help clients generate leads, reach a wider audience, solve unique marketing challenges, and track success. - through digital marketing (strategy, seo, social media, content development, etc.). Working with members of various disciplines to provide the best marketing solution to clients.
Why You Got Into Marketing
I started out on a Journalism path, and instantly realized it was too dry for me. From there I got into web development, graphic design and video production and loved the creative aspect of all of these. From there, the marketing aspect kind of just fell into place, with my entrepreneurial spirit, I began thinking of how what I do can affect businesses and started to dabble into SEO and website copywriting. I ended up loving the business aspect and the strategy involved and found myself where I am today.
What Attracted You to Top Floor
The reputation the company has in the area for digital marketing - not only helping businesses, but educating others through seminars.
BA Multi-Media Design, UW-Whitewater
Union Grove... yes, Great Lakes Drag Strip is here.
Your First Job
My first, first job was at Culvers making shakes and rockin' the drive thru. My first "big kid job" was at Cowboys and Indians Magazine in Dallas, as the Web Intern charged with creating their online archives, creating slideshows, and editing video.
Favorite Way to Elevate Marketing Results
Failing Fast! Getting weird to find the creativity to go against everything that is out there. Suggesting the undoable and turning it into the new norm. Jumping on the next big thing and being the first in the industry to go after it.
Best Piece of Career / Professional Advice
Don't be afraid to speak up or disagree. You never know where the best ideas will come from!
My mother, she is the weirdest person I know. But also the most accomplished,
Last Book Read
By the time I write this, it will change. I read a book a week... the last at this moment was Red Queen by Victoria Aveyard. Yes, I am a YA fiction nerd.
Person You Would Most Like to Meet
J.K. Rowling, she is so inspiring... that and I have so many unanswered questions about Harry Potter!
- Husband: Jeff
- Step-kids: Christian, Cassia, Corinna, Renata
- Cat: Chomper (follow him on twitter @chomperpaws)
- Dog: Charlie (@seecharliefetch)
- Sisters: Emily(MKE), Tiffany(Maui/Guam), Teresa (Oshkosh)
- Parents: Jane and Terry (both retired, living in Dallas)
What You Most Like Doing in Your Free Time
I am a bit of an entrepreneur - my free time consists of working on Girl Plus Book, a company I started last year and working on my column I write for Shelf Unbound Magazine.
Most Meaningful Accomplishment [Personal or Professional]
The launch of Girl Plus Book, a YA book promotion company I started last year. In 1 short year, it has blown up. We won Best 2015 YA Book Blog. We have other 900 monthly readers. I get 2-3 book review requests from authors per day. We have expanded to having 2.5 'employees' already!