Every company should claim their company's name on Twitter - even if you don't plan on tweeting. The biggest reason is to claim your company's name before someone else does. But there are other reasons, which I will cover in this blog post.
Setting up a Twitter account is easy and takes only a few minutes. There are many great tutorials that will guide you through the process. This tutorial is old, but I like it and find it is still very useful.
Creates Consistent Branding
As I mentioned at the outset, claiming your company's name on Twitter is very important. All too often, we will help a client set up a new social media campaign only to discover that their company name is already being used on Twitter.
There are a number of platforms created to check the availability of Twitter handles. My favorite is NameChk, which is shown above. With this free tool you can check the availability of potential names on Twitter as well as more than 150 social media platforms. Your company may not actively use Twitter now, but you may decide to in the future. Capturing your company name on Twitter helps maintain your company branding. In most cases, you don't have to worry about your Twitter handle expiring. Even if your account remains inactive for longer than six months, which is when Twitter deems it as being an inactive account, it most likely won't get claimed by another person. If you are concerned about your account becoming inactive, you can periodically send out a tweet to maintain the account's activity.
Access to Monitoring Tools
One of the greatest aspects of Twitter is having access to information from respected authorities in various industries. Once you have a Twitter account, you can access tools like TweetDeck, which takes social media monitoring to a whole new level.
TweetDeck is awesome because it allows you to set up multiple streams for following different data sets. TweetDeck allows you to track people who are mentioning you, your company or various brands, track your Twitter's account activity, interact with different people; and manage all of your interactions. All of these things can be very helpful for managing your marketing activities.
Just Do It
So even if you don't have immediate plans to start tweeting, take a few minutes out of your day and claim your Twitter handle. It's simple, easy and will provide great opportunities for branding in the future.