Online marketing critical for small businesses

The world of marketing changes at such a rapid pace that even the savviest marketers have a hard time keeping up the pace. Social, local, and mobile is becoming increasingly important as the popularity of social media platforms and mobile devices continue to grow. Local marketing is also going to be a critical factor in competing with other local small businesses. Here are some tips on the three areas you should consider integrating into your overall marketing plan.

  • Social - In the past decade, and for the first time ever, social media has given businesses an opportunity to reach out and create a dialogue with current and potential customers. Before social media platforms came around, companies used to push their marketing messages instead of utilizing a pull strategy. This opportunity is now available through the use of social media.Evaluate your target audience, pick the right platforms to reach them, and most importantly, integrate your social media strategy into your overall marketing plan.
  • Local - Local businesses need a geographic focus. However, there are many businesses that fail to make the most of the many opportunities to market to local customers online. This can be improved by incorporating things onto your website such as the community associations you are a part of, or free local business directories like Google Places where customers can leave a review about your products and services.
  • Mobile - Mobile marketing is becoming increasingly important as technology continues to evolve, which includes a mobile version of a website, mobile applications, or paid advertising for mobile devices.

Take some time to identify your website traffic from mobile devices, discuss with your team members and customers, and then determine whether your company would benefit from creating a mobile marketing strategy. (This article was first published on BizTimes Milwaukee, August 20 - September 2 by Rachel Howe)

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