Sep 23 2016
Email Help

The Anatomy of the Perfect Email: Part 1

Email Marketing • by: Adam Buettner

Not surprisingly, email marketers obsess over the subject line more than any other part of an email...by far. Learn more about how to perfect the subject line of your email.

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Sep 06 2016
Dynamic Search Ads

Benefits of Dynamic Search Ads

PPC • by: Chris Cesar

Dynamic Search Ads (DSAs) are text ads that function just like any-other keyword-based text ad in your account. Google will match user searches with relevant information it collects from a scan of your site (or designated parts of your site). Learn how DSAs can improve your account!

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Aug 31 2016
Images for Websites

The Importance Of Imagery On Your Website

Design • by: Melanie Helgerson

We are all visual creatures and we can process visual information almost instantly. Imagery can be a powerful way to capture your audience, as well as differentiate your product from the competition. Learn how to use imagery to improve your website.

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Aug 16 2016
Content Marketing Generating Leads

Create Content That Generates Leads

Content-marketing • by: Sarah Kloth

Content marketing is the new digital advertising. Your target audience is tired of ads. They want something more challenging, interesting, and worthwhile. You want to present content that will make your audience a better them. Create content that gives the user a better understanding of your company and your approach, allowing them to qualify themselves before they reach out.

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Aug 08 2016
What Your Boss Should Know About SEO

5 Things Your Boss Should Know About SEO

SEO • by: Nathan Gerred

Search engine optimization has progressed exponentially in the last decade and has become a staple in marketing efforts everywhere. Here are a few things your boss should know about SEO and how it fits into your marketing efforts.

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May 24 2016
curtis meins top floor

The Top Floor team is passionate about elevating results - with our clients, within our four walls, and with our community.   Some of our team members you may "know" from their blogs and social media activity, even if you haven't had the opportunity to meet them in person yet.

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May 23 2016
top floor seminar

Highlights from our Q1/Q2 Seminar Series

Seminars-and-events • by: Andrea Tarrell

At Top Floor, we're passionate about elevating results for our clients -- and one of the ways we do that is by offering a webinar and seminar series (free of charge) covering the topics that are top-of-mind for progressive digital marketers. Missed one of our events in Q1 and Q1? Browse the list below to learn key takeaways, view the recording, and download the slide decks.

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May 20 2016

Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is Arlington Plating. By leveraging principles of conversion-centric design, Arlington Plating has achieved some seriously impressive results.

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May 10 2016
i love pancakes

The First Pancake

Marketing • by: Sarah Kloth

You wake up, turn the stove on, prep the batter and get ready to make some mouth-watering breakfast. The wafting aroma of newborn pancakes and fresh blueberries fills the room. You choke on your second breath and feel the harsh tickle in your nose. The sizzling mixture of butter and batter quickly turns into a burning mess. You did it again - you burnt the first pancake.

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Apr 18 2016
playing catch up

Manufacturing lags behind many industries in evolving the way it appeals to its customers. Many a manufacturing CEO is rationalizing his or her dismal digital presence by saying: "Well, my competitors aren't doing much either."

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Apr 15 2016
tape measure png

Metrics that Matter for Social Media

Social-media • by: Sarah Kloth

Our tagline at Top Floor is "elevating results" and although it might sound cheesy, it's what makes us most excited about working with our clients day in and day out.  We encourage the marketers we work with to look at their campaigns and programs like a scientist - see what the data is telling us, develop hypotheses and test them, a

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Apr 14 2016
eric clark top floor

 The Top Floor team is passionate about elevating results - with our clients, within our four walls, and with our community.   Some of our team members you may "know" from their blogs and social media activity, even if you haven't had the opportunity to meet them in person yet.

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Mar 31 2016
expenses

80% of CEOs don't trust marketers. Yet 91% do trust CIOs and CFOs. This often stems from the fact that marketers are disconnected from the financial realities of the business. Higher click-through-rates, better landing page conversions, lower bounce rates are all great - but what matters most is knowing what's really driving sales.

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